Luli and Free. The above is the website design picture for my ethical clothing company. I've always been interested in fashion, and, particularly, trying to find items that I feel comfortable about where they've come from. I absolutely despise the fact that a lot of the ethical/green labels are hemp, tie-tyed or formless cotton smocks. Argh, a rant for another time.
I've been a bit slow to get my company up and running due to my current and aforementioned stateless existence. However, a little vest top that I made a few years ago, sold on ebay the other day despite being a very home-made effort. I received an email today to say that the purcahser loved it, so I am a happy girl. Note to self: I really, really must find the inspiration to get off my arse and move my ideas along.
The first lot of designs I have in mind are very much basics. I love what American Apparel has done with their design and marketing of basic pieces, my designs are a little different, but I love their ethos. Every girl's gotta have the basics. Being quite tall, I am also am mindful of finding clothes have the right length. There is nothing worse than finding a fantastic pair of jeans or a shirt that is sitting on your ankle or mid navel.
Voila! The vest was made after hearing a rather style conscious male friend of mine refer to his girlfriend's shoes as; "rather 1985". Besides being horrified that he could make such a remark to his beautfiul girl, I thought that it would make a good shirt. I used to wear this over the top of a spaghetti strapped long bonds singlet, with sass and bide dark denim drainpipes.
On another note, my shameless plug of the day goes to the brainchild of the lovely Julia (intialesjb), www.theresnoplacelikehome.com.au. This fab website showcases some up and coming Australian designers and as soon as I find myself a little more fiscal, I shall be ordering the following, from Elena Dwyer's collection, toute de suite!
6 comments:
Oh my goodness that is so sweet of you! Am very honoured.
And I think you are amazing Miss. You are spot on with wanting to creative good looking clothes that are also ethically made, and I fully support you! And I love basics like AA, Comptoir des Cotonniers...so it is a great place to start. Keep going and keep us updated as I would love to be a customer :-)
My pleasure, sweets! I really think that you are doing is such a great idea. I will be passing the web address around to all my mates.
I will def keep you posted on my progress. We'll have to meet up for a coffee when I'm next back in the homeland : )
...Or when I'm over for a weekend in July if you'll be around?
That sounds fab! I should be here subject to relationship or visa taking rapid dive for worst! So London in July, or Sydney on a date to be determined. : )
It's a date!
Fab! : )
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